CONTENT MARKETING TOOLS
Looking for the right tools to help streamline your content marketing? Here are some of the tools and resources we use and recommend for content creation, content repurposing, content promotion, lead generation, and more.
Content Creation & Editing
Camtasia is the best all-in-one screen recorder and video editor. Record your screen, add video effects, transitions and more.
Adobe has an entire suite of high-quality programs used by content creators and creatives in all industries. Some of our favorites are Adobe Photoshop (for graphic design and image editing), Adobe Audition (for audio editing), and Adobe Premiere Pro (for video editing).
Grammarly is the world's most accurate online grammar checker. Their free Chrome Extension helps you correct your writing as you write on Google Doc, Gmail, Twitter, LinkedIn, and many other websites.
Canva is great for creating graphics that can be shared on social media – from Instagram images, to Facebook or Twitter banners, and more. There are plenty of templates, styles, fonts and background images to choose from.
SquadCast is the leading podcast interview recording software. We recommend them for recording high-quality remote interviews with podcast guests (better than Zoom, Skype, etc.).
Captivate is a media host for podcasts that is clean, simple, and easy to use. Their beautifully designed podcast players with built-in calls to action are perfect for growth-oriented podcast hosts and marketers.
Thinkific is our preferred platform for creating and selling online courses. Easily create and market online courses from your own website, with your own branding. They also have best customer support in the industry.
Use Headliner to easily create videos to promote your podcast, radio show or blog. Share to Instagram, Facebook, Twitter, YouTube, LinkedIn and anywhere video lives.
Wavve helps you turn your podcast or audio file into engaging animated videos to share on social media. Great for promoting podcast episodes, highlighting guests, and sharing show clips.
Content Promotion & Distribution
Buffer allows you to quickly and easily schedule posts for all of your social accounts. Buffer will publish them automatically, according to the posting schedule you put in place. You can customize your posts for each network, share posts to multiple profiles at once, and analyze the performance of your posts across all your social networks.
Viraltag is a great tool for sharing visual content on Facebook, Instagram, Pinterest and more. Also great for scheduling evergreen content on multiple social media accounts.
Outbrain helps advertisers connect with one-third of the world's audiences engaging with media on the open web. As as advertiser, you can set up campaigns on outbrain to have your content distributed on other websites and publications that your target audience is visiting.
Quuu is a content promotion tool that has real people sharing your content on Facebook, Twitter, and LinkedIn. Submitting your content to Quuu helps you to get more mentions on social media, more opportunities to engage with your target audience, and more traffic to your content.
Restream is a multi-streaming service that allows you to simultaneously stream video content to more than 30 platforms and social networks, including Facebook, YouTube, Twitch, Mixer, and LinkedIn.
Website Design, Landing Pages & Funnels
If you’re using a WordPress website then Thrive Themes is a great option. Thrive Themes are conversion focused WordPress themes and plugins to make your entire website convert more of your visitors into subscribers and customers.
Definitely one of the landing page builders with over 250 million conversions tracked, Unbounce has helped marketers and digital agencies increase website and campaign conversions. Their landing page builder is great for reducing turnaround time and converting more traffic.
Leadpages is a great tool for creating high-quality landing pages quickly and easily. You can create landing pages using any of the 70+ customizable templates and deploy them on any platform including WordPress and non-WordPress websites, and even Facebook. You can do your own testing with the A/B split-test feature and conversion rate stats and analytics.
Funnelytics is a marketing analytics software that enables users to map funnels and track their traffic and conversion rates per channel. Its features include drag-and-drop templates, funnel customizations, team and client collaboration, and more.
Market Research, Analytics & SEO
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is the most widely used web analytics service on the internet, and an invaluable resource for gaining insights about your website visitors and customers.
BuzzSumo allows you to discover the most shared links and key influencers for any topic. It’s great for analyzing what content is performing best for any topic or competitor. You can also use it to find key influencers to promote and share your content.
Answer The Public
Answer The Public is a free visual keyword research tool. Find out what questions and queries your consumers have by getting a free report of what they’re searching for in Google. Great for helping you identify the topic ideas for content.
Moz is a popular all-in-one SEO software suite that contains tools designed to improve search engine visibility. Some of our favorite features include Link Explorer, Keyword Explorer and Rank Tracker. Their free browser extension (MozBar) gives you instant metrics while viewing any page or SERP.
Typeform is a great tool for creating surveys, contact forms, and quizzes to share with your audience and customers. This will come in handy when you’re doing market research or creating online courses for your customers.
Google Trends is a free service provided by Google that displays how often specific keywords, subjects and phrases have been searched for on Google over a period of time. This is great for seeing if a particular topic is trending upwards or downwards in popularity. It also offers “Hot Trends” which is a snapshot of top 40 fastest-rising search queries in the United States.
Communication & Project Management
Zoom offers remote conferencing services including video conferencing, web conferencing, webinars, and screen sharing. Offering both meeting and webinar software, Zoom combines video conferencing, online meetings, and mobile collaboration.
Slack is a cloud-based messaging platform, used most commonly as a team communication tool. It is essentially a chat room for your whole company, designed to replace email as your primary method of internal communication.
If you like to keep it simple, you can’t go wrong with G Suite. With Gmail, Google Docs, Google Spreadsheets, Google Calendar, and Google Drive, and a number of other helpful tools, Google pretty much has you covered.
Asana is one of the most popular project management softwares available today. With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish. Easily create tasks for yourself or assign one to a teammate. Organize your tasks into shared lists or boards for your initiatives, meetings, and programs. Sections and columns let you customize Asana to match your workflows and add structure to any project.
Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process. Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible and rewarding way. It’s incredibly easy to use and accessible on any device.
Basecamp is a project management and team communication software. Trusted by millions, Basecamp puts everything you need to get work done in one place. It’s the calm, organized way to manage projects, work with clients. Organized, centralized, and clear so everyone knows what to do, everyone knows where things stand, and everyone can get what they need without having to ask around all the time.
Email Marketing & List Building
ActiveCampaign is a nice middle ground between a standard email service provider (ESP) and a robust customer relationship management (CRM) tool. Basically, it’s powerful AND easy to use (a rare combo!). You can use it for integrated email marketing, marketing automation, and small business CRM.
Sumo is a suite of free tools that can be used to grow your website’s traffic. They’re easy to install, work on any website, and great for creating popups and opt-in forms to collect email addresses from your website or blog.
Outsourcing & Design Services
The FreeeUp Marketplace connects business owners with the top 1% of freelancer applicants in eCommerce, digital marketing, and web development. Great for finding highly skilled freelancers without sifting through dozens of profiles or job applications.
With Penjii, you can delegate all your graphic design tasks to a trusted team of designers at a fixed monthly rate. Create as many design projects as you like and organize them in the order you want them worked on.
Working with a tight budget? Check out Fiverr, where you can outsource thousands of different tasks to freelancers from all over the world, starting at just $5 per gig.
99 Designs is a marketplace with thousands of highly skilled freelance graphic designers. When you submit a design task, dozens of designers compete for your business by submitting their work to you. You only pay for the one you like the best.
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